A “sales funnel” acts as a filter to direct qualified purchasers through the sales system, while filtering out less-qualified visitors along the way. At the top of a sales funnel is a mixture of qualified and unqualified prospective buyers.

Less-qualified customers slide away at each process of the evaluation and purchase process. The bottom of funnel, the tiniest part of the funnel, holds the most qualified leads.

This is the place where the sales funnel  shows you the money!

Qualifying possible individuals inside allows your time and assets to be allotted just to those buyers who have a genuine interest and/or need toward your product or service. The sales funnel eliminates those who are not really interested, so you don’t end up shelling out much of your valuable time and resources on these people.

A sharp marketing message is important to a excellent sales funnel. If the promotions.
information is not honed in enough, then the sales funnel will emerge as “congested” with unqualified prospects, requiring you to hang around sorting them out.

[singlepic id=244 w=320 h=240 float=left]Such is why the “Old School” method in MLM of getting in touch with your friends and family doesn’t work. Your friends and family are not skilled prospects because they’re not positively seeking what you have to give.

Of course, at the top of every great sales funnel is a high-converting landing page or squeeze page.

That very last thing you want to do is drive traffic to a website with navigation, too many possibilities, too much content all at once, and fat chance to secure leads.

So make sure when putting together your sales funnel you begin with a crystal clear marketing flow, so that you’ll attract targeted prospects, and finally a high-converting squeeze page (pickle pages) that will enable you to capture leads in which to follow up with.